Align — Innovation series
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I led end-to-end video production initiatives that supported global marketing campaigns and brand storytelling for Invisalign.
- Pre-Production: Developed storyboards, scripts, and shot lists while managing location scouting and art direction.
- Production: Directed on-site shoots, overseeing camera, sound, and production crews to ensure creative alignment.
- Post-Production: Edited footage, designed sound, and integrated animations to deliver compelling, multi-platform content.
Projects ranged from testimonials and commercials to interactive media, all designed to elevate brand presence and drive deeper audience engagement.
Gladwell Practice Solutions
Video Production & Creative Direction
As Creative Director, I guided the transformation of our video production approach to better align with client expectations and reduce inefficiencies.
- Studio Development: Partnered with the videography team to build out a dedicated studio environment, reducing production failure points and minimizing costly reshoots and edits.
- Creative Direction: Defined a new look and feel inspired by MasterClass, as requested by the client, shaping everything from set design and lighting to overall visual style.
- Production Enhancements: Led location scouting, set building, and creative oversight to ensure consistency and quality across all content.
- Technology & Workflow: Introduced upgraded camera equipment and editing software, streamlining post-production and enhancing the final product.
The result was a modernized production pipeline and a distinctive visual identity that elevated brand storytelling while delivering a polished, cinematic experience for viewers.
Align Tradeshow Events
Tradeshow Event Production
Contributed to the design and execution of large-scale tradeshow booths (40×40 and 40×60) in partnership with vendor Czarnowski, creating impactful brand experiences for event attendees.
- Graphic Design & Production: Collaborated with the vendor on booth graphics, ensuring accurate sizing and print-ready production. Conducted pre-press checks to maintain quality and consistency.
- Digital Assets: Managed and produced 200+ digital assets for large-format LED screens and ribbon displays, showcasing Align’s diverse products and services.
- Event Experience: Helped create a cohesive and immersive booth environment that elevated brand presence and engaged attendees through dynamic visual storytelling.
The result was a high-impact tradeshow experience that seamlessly combined large-format print, digital media, and branded storytelling.