Gladwell Practice Solutions – Website
UX/UI Website Design (view the site)
Directed the UX/UI creative vision for the Gladwell Practice Solutions website, overseeing copywriting, marketing strategy, visual design, and overall look and feel.
- Creative Direction: Established brand-aligned messaging, tone, and visual hierarchy to guide both content and design.
- Design & Development: Created detailed design files and assets, collaborating with the developer across two agile sprints. Delivered working files that streamlined implementation, reducing development time by 20–30 hours of coding and CSS.
The result was a cohesive, user-friendly website that effectively communicated the brand’s value while balancing marketing goals with an intuitive user experience.
TEDTalk Interactive Presentation
Custom Presentation Design
Developed a TEDTalk-inspired presentation by transforming a standard 10-slide PowerPoint deck into a 15-minute interactive, animated experience delivered on a digital touchscreen.
- Creative Direction: Collaborated with the presenting doctor to craft a compelling narrative that blended storytelling with impactful visuals.
- Design & Animation: Applied presentation design, motion graphics, and UX/UI principles to create an engaging and intuitive experience.
- Engagement Impact: This presentation—along with others I developed—helped orthodontic students better understand Align’s specialized offerings, supporting knowledge retention and brand education.
Overall, the work elevated event presentations into immersive experiences that converted short-term insights into long-term knowledge, reaching and engaging more than 1,500 participants.
Duke Fuqua School of Business
Custom Presentation Design
Designed a custom presentation experience for the Duke Business School, combining graphics, animation, and storytelling to transform complex information into clear, engaging content.
- Storytelling Focus: Structured the presentation to break down material into smaller, digestible segments, preventing participants from feeling overwhelmed.
- Design & Animation: Developed impactful visuals and motion design elements that highlighted key treatments and supported knowledge retention.
- Engagement Impact: By balancing narrative flow with visual clarity, the presentation effectively communicated key insights while keeping participants engaged and focused.
The result was a polished, story-driven presentation that made complex content accessible, memorable, and impactful for its audience.