Capitol Range + Firearms
Rebranding Project
When I stepped in as Creative Director, the project was already three months behind schedule. The client had been overwhelmed with too many design options and was struggling to identify a clear direction.
- Discovery & Strategy: Within the first week, I spent focused time listening to the client’s concerns and helping clarify their likes and dislikes to establish a stronger creative foundation.
- Logo Design: Redesigned the logo to include both a distinct identifying mark and a refined typeset wordmark, incorporating hidden meanings to add depth and storytelling to the brand.
- Brand Identity: Applied brass-inspired color theory to create a clean, modern aesthetic that balanced sophistication with simplicity.
The rebrand not only delivered a cohesive, meaningful identity but also re-established trust with the client, getting the project back on track and aligned with their vision.