Gladwell Orthodontics
Marketing Ads Campaign
Served as Creative Director for the development of 20-30 evergreen ads across Google and social media. Guiding copywriting and design to highlight the practice’s four core pillars.
- Creative Direction: Led the design team in establishing a cohesive visual language, balancing strong typography hierarchy, a harmonious single-color palette, and intentional open space to enhance readability and impact.
- Design Execution: Redesigned legacy ads with refreshed layouts and full-frame photography, using Photoshop to introduce an elegant, modern aesthetic.
- Campaign Integration: Introduced seasonal and themed-night graphics to complement the evergreen set, boosting engagement and driving patient interest in treatment.
The campaign produced a versatile ad library that elevated Gladwell Orthodontics’ brand presence while aligning with both long-term strategy and timely marketing initiatives.
Align – Provider Today
Supported a multi-channel marketing campaign featuring several doctors, contributing across video production, photography, and social media design.
- Pre-Production & Logistics: Coordinated early-stage logistics and on-site support, ensuring smooth operations prior to the team’s downsizing.
- Video Production: Assisted with on-site camera operations and production setup during filming.
- Photography & Design: Contributed photography and helped design social media assets to extend campaign reach and engagement.
The campaign showcased the expertise of featured doctors while building brand trust and visibility through cohesive multimedia storytelling.
Product Photography
E-Commerce Relaunch – Moon Audio
Led a product photography and content relaunch for Moon Audio, showcasing their high-end headphones and custom cable offerings.
- Product Photography: Directed and executed new product and lifestyle photography to highlight craftsmanship and elevate the brand’s visual identity.
- Content Optimization: Updated 800+ e-commerce webpages with refreshed visuals, video content, and optimized layouts to improve user experience and engagement.
- Video Strategy: Adapted long-form product videos into YouTube Shorts and other short-form content, expanding reach and driving higher engagement across platforms.
The relaunch delivered a cohesive, premium brand experience that strengthened Moon Audio’s e-commerce presence and improved audience engagement.