Creative Director & Interim Marketing Director
GoMedia (Feb 2023 – Aug 2023)
Partnered with the video production team to overhaul pre- and post-production workflows, improving efficiency by 35% and reducing project failure points. Revamped email marketing with automation, dynamic subject lines, and optimized preview text—doubling open rates and strengthening client feedback loops.
Developed compelling multi-channel content, including branded video scripts, evergreen Google Ads, SEO-driven copy, and targeted email funnels. Led complete rebranding initiatives for two companies, launching new visual identities, brand guidelines, and optimized e-commerce platforms to boost market presence and conversion rates.
Directed cross-functional creative and marketing teams—including designers, videographers, and digital marketers—to ensure cohesive brand execution. Managed and optimized integrated campaigns across digital (social, email, paid media), print, and live activations.
Analyzed performance metrics (CTR, conversion rates, CAC, ROAS) to refine strategies for maximum ROI. Owned brand strategy and positioning, ensuring alignment with business goals and audience needs.
Sr. Interactive Multimedia Designer
Align Technology, Invisalign (June 2022 – Oct 2024)
Collaborated cross-functionally with marketing and web development teams to design impactful animations for social media and email campaigns, amplifying brand reach and engagement.
Led and art directed on-location video productions with doctors and agencies, producing compelling testimonials and commercials that effectively highlighted key product lines.
Concepted and designed interactive experiences, partnering with clients and event teams to define UX for multimedia touch screens featured in trade show booths and experience centers. Created storyboards, wireframes, and mockups to visualize production flow and user interaction.
Produced visually engaging graphics, illustrations, icons, and animations aligned with brand goals. Developed 2D/3D motion graphics to bring interactive content to life.
Handled full-cycle video production—including editing, sound design, and integration—optimizing content for multiple platforms and aspect ratios. Incorporated voiceovers, sound effects, and music to deliver polished, immersive experiences.
Presentation Designer
Align Technology, Invisalign (April 2021 – June 2022)
Craft engaging TED Talk presentations by integrating custom animations, storytelling, and collaborative content creation with stakeholders, enhancing audience engagement and achieving KPIs with over 1,500 participants.
Visual Design: Created visually engaging slides that align with the content and brand guidelines.
Template Design: Develop custom presentation templates that have been used in our sales kickoff events in 2022/ 2023.
Visual Storytelling: Organize content and visuals in a way that tells a clear, logical story. This involves structuring slides to flow seamlessly from one point to the next working with the different stakeholders on coaching and delivering the correct outcomes.
Graphical Content Creation: Design custom graphics such as charts, infographics, icons, diagrams, and illustrations to support and clarify data or key messages.
Graphic Designer & Sr. Graphic Designer
Moon-Audio (June 2020 – April 2022)
E-Commerce & Digital Marketing
Designed weekly email marketing campaigns that drove a 12% increase in sales, along with automated retargeting emails at 2-week, 1-month, and 3-month intervals to maximize engagement.
Developed content across multiple formats—including email copy, product photography, video production, and custom JavaScript/HTML—for 1,000+ e-commerce product pages and blogs.
Leveraged Google Analytics to create responsive digital ads, increasing click-through rates and boosting sales by 18%. Expanded social media reach and engagement by producing and publishing original video content and interactive stories.
Communication Specialist
Autism Society of North Carolina (Sept 2017 – June 2020)
Social Media & Campaign Marketing
Created social media posts and multimedia content to promote events, workshops, and organizational messaging—driving a 240% increase in digital engagement in just three months by producing and editing 13 videos.
Led an integrated marketing campaign that boosted attendance at the 20th Annual Run/Walk for Autism by 2%, reversing the prior year’s 3% decline.
Designed graphics, crafted email campaigns, and produced videos and collateral for biannual fundraising appeals that helped raise $200,000.
Graphic Communication Specialist
Advanced Energy (Sept 2013 – July 2017)
Branding & Training Communications
Enhanced company branding and strengthened online webinars and training modules by producing engaging videos for both internal and external stakeholders.
Designed interactive and static infographics by transforming complex data into clear, visually compelling formats.
Optimized SEO through Google Analytics, driving increased traffic to social media channels and supporting business development efforts.
Implemented a new design process for communications and training teams, streamlining the development of PowerPoints, trainings, and webinars—improving project efficiency by 20% and reducing unnecessary back-and-forth communication.